By Greg Heist, Chief Innovation Officer & Susan Scarlet, Vice President, Strategic Branding, Gongos, Inc.

{Blogger’s note: We’d like to credit and thank our colleagues Michael Francesco Alioto, PhD, Vice President, Global and Curtis Kaisner, Senior Research Strategist for the foundational academic review and framework; and Hallie Dunklin, Associate Director, Branding and Design for helping us bring this work to life.

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by Agnieszka (Angel) Muxlow, Community Strategist, Gongos, Inc.

With the rising adversity and volatility being felt by many across continents, there is inarguably a new imperative for B-to-C Global 1000 organizations to refocus their energies on what unites us as humans; not what divides. After all, if the life blood of such organizations is based on the reciprocal relationships with every consumer they serve, then the realization of true reciprocity can only occur when organizations recognize—and build consumer intelligence programs—that acknowledge humanity as a whole.

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by Crystle Uyeda, Director, Business Development

Gaining an intimate understanding of the consumer is critical to drive marketing and innovation strategies—ultimately enabling organizations to grow. On the surface, acquiring this knowledge seems straight forward. Organizations are faced with balancing three key factors: 1) structural barriers, 2) understanding and/or guiding consumer behavior, and 3) the ever-increasing data overload.

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By Claire Gilbert, Data Analyst, O2 Integrated

It’s fair to say that for those who run in business intelligence circles, many admire the work of Fast Forward Labs CEO and Founder Hilary Mason.  Perhaps what resonates most with her fans is the moniker she places on data scientists as being ‘awesome nerds’—those who embody the perfect skillsets of math and stats, coding, and communication.

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By Elizabeth VanStee, Communication Designer, Arti|fact

It’s no surprise that we’re living in the golden age of data. As a human race, we are more data hungry and data literate than ever before. And, nearly every sector across public interest and private business is experiencing a pronounced shift in the way we consume information and data.

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How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

         

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By Greg Heist, Chief Innovation Officer & Jill Heist, Methodologist

Organizations have relied on the steady flow of thoughtful, high-quality consumer opinions for decades. They’ve counted on these mostly anonymous groups of people to assess products, provide feedback on experiences, and share intimate details of their lives.

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By Katherine Ephlin, Chief Operating Officer, Gongos, Inc.

In Part I of Breaking the Ask/Answer Cycle, we covered off on one of the two dimensions essential in creating the two-way ‘bridge’ to help our clients build the capacity and competency to make better consumer-minded decisions – the interactions that occur within the walls of our clients.

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By Katherine Ephlin, Chief Operating Officer, Gongos, Inc.

In today’s world, empowering individuals to bring their voice to research is more important than ever. While the emphasis on the “get” of data is leading us to examine actual behavior, data doesn’t have a voice – it simply can’t articulate why it exists.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

Vinyl records, mechanical Swiss watches, board games, and Polaroid-style instant cameras are just a few examples of seemingly obsolete products that are booming despite the ubiquity of cheaper and more versatile digital alternatives. What explains this, and what can product innovators and marketers learn from it?

Innovation as redefinition

We like to assume that innovation evolves exclusively forward.

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