In July 2012, my longtime friend, boss and professional mentor John Gongos phoned to tell me that, after a battery of inconclusive medical tests, he had been diagnosed with stage 4 cancer. But true to his optimistic, stalwart and “I’ll get through this” nature, John remained steady as he confronted a life that would be cut short at the young age of 51.
Ivy Exec—the premier network for high caliber professionals founded on the simple idea of bringing together exceptional talent and the most sought-after employers—spoke with Camille Nicita, President & CEO at Gongos, Inc. to learn about its progressive history and its innovative work in the market research space.
By Sarah Tarraf, Troy Burmeister, Susan Scarlet, Hallie Beattie Dunklin, Gongos, Inc.
How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.
by Greg Heist & Sarah Tarraf
Greg Heist, Chief Innovation Officer & Sarah Tarraf, Director, Analytics reveal three dimensions insights professionals must consider to create analytical models that turn insights into foresights in the Spring 2016 issue of
Correlation & Causation: The New Norm in Decision Making
by Justin Smith, Associate Director, Marketing Performance and Optimization, UnitedHealthcare; Sarah Phillips, Vice President, Client Consulting, Gongos, Inc.; Camille Nicita, President & CEO, Gongos, Inc.; Susan Scarlet, Vice President, Strategic Branding, Gongos, Inc.
by Sarah Tarraf & Susan Scarlet
Sarah Tarraf, Director, Analytics & Susan Scarlet, Vice President, Strategic Branding muse about how data analytics teams can take a cue from the pages of decades of market research practitioners to better instill purpose and discipline in their “shared” quests to generate and leverage knowledge in the July/August 2015 issue of
Gongos partnered with Forbes.com contributor Christopher Skroupa to co-curate this feature on the role talent plays in company resilience; and the notion of adopting a more “outside in” approach. See how Camille Nicita and thoughts leaders from GM, MSU and eBay weigh in.
Companies today find themselves in a VUCA environment. This dynamic new norm will require B-to-C organizations to rethink their talent as it relates to go-to-market and CRM strategies.
by Camille Nicita and Susan Scarlet
Camille Nicita, President & CEO and Susan Scarlet, Vice President, Strategic Branding contribute to an Intelligence Report on consumer data about how deeper collaboration between insights and analytics teams can create new value for organizations in the May/June 2015 issue of Marketing Insights.
by Braden Kelley
Greg Heist, Chief Innovation Officer talks about exploration across silos, disruption and decisions with Braden Kelley, Co-Founder of Innovation Excellence.
To read Part II of the two-part Q&A, please click here.
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