- How to Win in a Competitive Market Using Human-Centered Design
Learn how human-centered design helped Igloo evolve from the cooler you grew up with to a household staple.
- Segmentation e-Book: Overcoming Market Segmentation Pitfalls
Many organizations that have successfully implemented a segmentation, while others have found that their market segmentation fell short of its promises.
- Why Understanding Human Values is the Key to Meaningful Customer Centricity
Reading between the lines of what customers are saying, and their unstated human needs can mean the difference between transactional relationships and lifelong loyalty. But how do we get there?
- Innovation Drives Speed to Market in the Automotive Industry
Today's automotive industry is highly competitive and increasingly regulated, driving the need for innovation. Learn how we supported a leading auto-maker to put consumers in a stakeholder seat with research communities.
- Webinar: Igloo’s not just chillin’ – Winning in a competitive market using human-centered design.
Learn how Igloo evolved from the cooler you grew up with to a household staple in a growingly competitive market.
- How Innovation Can Fuel Strategy for the Next Five Years
Learn how brands today are leaning into new innovation strategies to not just stay afloat, but rise to the top in a highly competitive markets.
- The 15 Hidden Metrics of Customer Centricity
Discover how leveraging Customer Performance Indicators (CPIs) can be your path to a more profitable customer-centric strategy when complemented with your existing KPI metrics.
- Outback Cut the CCO Role: Is Customer Satisfaction at Risk?
Amid staff shortages, supply chain issues and tightening budgets, some brands are shifting customer centricity into the hands of the CMO. But could eliminating the CCO role be putting CX at stake?
- The Path Towards Customer Intimacy: A focused strategy for stakeholder engagement
Discover practical ways to move beyond listening to your customers to develop deeper, more reciprocal relationships in your online community.
- Communities e-Book: A Guide to Research Communities
As a cornerstone of customer-centric organizations, communities empower internal teams to treat customer as stakeholders. Your journey starts here.
- Innovation e-Book: Challenge the Innovation Status Quo
In an environment where status quo can equate to competitive disadvantage, organizations must embrace novel ways to get new offerings to market.
- Vex: Learn from Best-in-Class Brands
Get an in-depth look at what great looks like and feels like for customers across all categories through Gongos' patent-pending Vex model.
- Vex Archetypes: Drive Growth Through Delivery on Customer Goals
We explored 150+ brands to assess their future revenue potential linked to delivery on universal customer goals, and found brands fit into six categories.
- Vex Whitepaper: A New Model for Customer Centered Growth
The path to business growth is paved through customer centricity. Increase customer loyalty by improving your Customer Performance Indicators (CPIs).
- How Customer Centricity Will Shape the Marketing Landscape in 2022
Customer centricity is just as important as ever. But with technology advancements and everchanging consumer expectations--now's the perfect time to reevaluate your strategy for the year ahead.
- Is Your Brand Positioned for True Customer-Centered Growth?
Learn from our recent research among 17,000 Americans how top-performing brands are translating customer centricity into revenue growth.
- Three Ways to Think About Innovation Trends
Reading trends is one thing, incorporating them into strategy is another feat. Explore our fundamental tips for getting started.
- How Key Performance Indicators Can Actually Kill Key Performance
While KPIs like NPS or CSAT have long been the default, not augmenting with human-centered metrics may be costing organizations billions.