Thinking

Identifying white space allows your team to focus their innovation efforts on true untapped opportunity that aligns with consumer needs and organizational fit. But where do you start?

There is a delicate balance of “here-and-now” and “then-and-there," when it comes to innovation investment. And as such, many brands find themselves leaning towards short-term focus as the pressures of today outweigh the concerns of tomorrow.

Arguably, one of the most daunting challenges businesses face today is one of scale. And where most fall short is today is placing quantifiable value to the relationship between business and customers

Organizations are becoming more and more reliant on ideation session to spark ideas and build future roadmaps. Before you plan your next ideation session, use our five strategies to drive success.

Finding your sweet spot of innovation requires a bit of reflection to ensure deeper thinking at the onset, anchor ideas in every dimension & fuel on-target solutions. Here are four reflection points to steer the conversation.

While KPIs are undoubtable a valuable tool in measuring the success of strategic goals, looking through this lens can lead businesses to lose sight of their most precious asset—their customers. Enter Customer Performance Indicators (CPIs).

Ensuring your organization has reached the right stage in its journey to introduce a research community is key to achieving true ROI. If you’re considering a community for your team, use these three dimensions to determine if the time is right.

With such a wide array of research community platforms out there, choosing the best one for your brand can seem daunting. Read our five key considerations that will set you up to make the most promising platform investment.

When considering how to engage customers to better understand your target segments, deciding between a research community or panel is critical. But what are the differences between a panel and a community, and what should you expect with each?

While most companies, claim to be customer centric, our recent research shows that there is an inextricable link between the outcomes that customers value and the growth, that is customer retention and acquisition, that can be achieved by companies when they deliver on these outcomes.

We are in a turbulent, new normal and thriving in this environment requires a vastly different approach than the business playbooks we once knew. So, what are companies who are winning in the disruptive economy doing right?

Panels. Boards. Communities. Regardless of their origin and make-up, organizations strive to learn from their customers in an effort to drive customer-centric growth. But how do you know how much is too little or not enough when it comes to size, sample, engagement, technology, and of course, cost?

In the experience economy and with more ways than ever to monitor and measure how customers are interacting with brands, what does this mean for our traditional ways of CX?

On the surface, developing segments can seem straight forward. But, depending on the planning strategy, organizations can be left scratching their heads when it’s time to implement. Consider our four planning points before you start your next segmentation project.

Companies have long since used Key Performance Indicators (KPIs) as a way determine success, but the age-old corporate pressure to perform better, faster, cheaper comes at a price of emotional resonance.

If you’re considering a research community or seeking to optimize or evolve an existing one, selecting a partner with the right research skills for your organization’s needs is fundamental. But where do you begin?

While there is no “one-size-fits-all” guide to determining the budget for your research community, understanding the components that contribute to the overall investment can enable you to make the most informed decision and fulfill on your business needs.

Between the shift from shareholder to stakeholder capitalism, the rise of the experience economy, and the global pandemic, the role of customers has never been more prominent. And the only way to drive sustainable growth is through reciprocity–not the other way around.