Why Can’t We Be Friends? Researchers & Technologists


By Greg Heist, Chief Innovation Officer, Gongos, Inc.

One of the most striking dichotomies of the MRMW11 conference were the two pools of participants: the Researchers and the Technologists. As I listened to their presentations and the way they talked about their efforts in the mobile research space, the old song by War, “Why Can’t We Be Friends?” came to mind.

It’s pretty clear that Researchers and Technologists see mobile research through a different lens, and, at the end of the day both camps have a lot learn from each other, here’s my take:

What Researchers can learn from Technologists:

What Technologists can learn from Researchers:

I’d love to know what you think.