What Business is This Anyway?


This article was inspired by “What Business Is This Anyway?” a panel discussion presented at the Insights Association’s Corporate Researchers Conference on October 15, 2018. Gongos, Inc. President & CEO Camille Nicita facilitated the discussion among panelists Thays Morgan, Marketing Communications Consultant, Global Customer Commercial Leadership, The Coca-Cola Company; Anne-Marie Davidson, Senior Research Analyst, REI; and Sydney Leonard, Knowledge Management, Southwest Airlines.

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