Conference Presentation: The Link Between Purpose-Driven Companies & Customer Experience: An HBR Analytics Study


Insights professionals have long been adept at measuring traditional drivers of loyalty and experience. But how many understand the organizational influences on those very drivers? Fueled by findings in our sponsored HBR Analytic Services study, David Robbins and Sam Herzing explore what “customer-committed companies” do differently as they live out their purpose. At the Insights Association’s Corporate Research Conference (CRC) they demonstrate how researchers play an important role in helping leaders comprehend the power of their corporate purpose in shaping customer outcomes.