Rally Around One Purpose. Millions of Customers at a Time.
At inception, every company starts with values and principles that fulfill on a customer need. But as companies grow in scale, those original values often become diluted. Fueled by findings in our sponsored HBR Analytic Services study, Sam Herzing discusses in Sustainable Brands how to go beyond water-down words on a website and activate on a customer-centric purpose that propels a brand to success.