Purpose: The Critical Importance of Tying It to the Customer


Along with the shift to stakeholder capitalism, corporate purpose beyond profit continues to rise in prominence. But how effectively do these investments deliver on business outcomes? In this report, we partnered with Harvard Business Review Analytic Services to explore their intersection—the role of corporate purpose as a key accelerator of customer experience outcomes, thus business outcomes. We invite you to learn how customer-committed organizations embed purpose within their operations to achieve customer-centered growth.

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