Hyper-Personalization is a Value Exchange for Millennials

02.25.20

Millennial consumers are becoming more and more willing to provide brands with personal data in exchange for convenient, customized and timely treatment. But success–or failure–hinges on retailers’ ability to develop a “fair value exchange” with consumers. Read Greg Heist’s article about hyper-personalization in MarTech Today.

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This article can also be found in Customer Experience Magazine.