Inspiration

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In the Spotlight

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Trends

12 December 2024

Consumer trends for 2025: how fulfilment is taking centre stage

Sarah Van Oerle

4 min read

Article

Two women smiling and hugging. The left woman has afro hair and wears an orange shirt. The right woman has Asian roots and wears a striped off-shoulder top.

Consumer empathy

03 October 2024

The empathy revolution: building genuine consumer connections in an AI-driven world

Delphine Vantomme

5 min read

Article

Cropped visual of the face of a male illuminated with the reflection of technological symbols.

Innovation x AI

25 April 2024

The new face of creativity: supercharging innovation with generative AI

Thomas Troch

3 min read

Article

Person in a meeting standing up, smiling and presenting to two other people in the room.

Communities

01 August 2024

Five myths about online communities

Mark Graham

4 min read

Article

ARTIFICIAL INTELLIGENCE

19 June 2024

From queries to conversations: Unlocking AI’s true potential in Consumer Insight

Nadine Vávra

6 min read

Article

TRENDS

13 March 2025

Gen Z in 2025: navigating digital exhaustion in a digitally native world

Cat Bell

5 min read

Blog

Two people looking at a laptop, one pointing at the screen. Purple and green background.

Artificial intelligence

21 February 2025

AI-powered consumer personas: a new era of engagement and decision-making

Annelies Verhaeghe

3 min read

Article

Trends

13 February 2025

Touchdowns and trends: the Super Bowl ads that got it right in 2025

Valerie Kolesar

5 min read

Article

Trends

12 February 2025

From minimalism to reinvention: U.S. trends shaping consumer behaviour

Crystle Uyeda

4 min read

Article

Person with grey hair and beard wearing a skateboard on his shoulders.

Trends

06 February 2025

Silver renaissance: busting age stereotypes

Bri McIntosh

5 min read

Article

Two women having fun, one sits on the back of the other one.

Trends

04 February 2025

How the UK is embracing small joys and big chances in 2025

Paul Child

4 min read

Article

Person seen from above working on laptop

Innovation

23 January 2025

Innovation through reduction: the power of taking things away

Thomas Troch

4 min read

Article

Person wearing headphones and watching their phone

Trends

16 January 2025

Beyond fixing pain points: crafting customer experiences that empower and inspire

Scott Lee

7 min read

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