All Together Now: Investing in the Construction of an Online Community Can Pay Off with Real-time Results


When it comes to using online insight communities to do marketing research, even if you build it, they won’t necessarily come.

Online insight communities are in vogue for marketers and businesses seeking consumer data and feedback on the quick. But to make them work for you, you’re going to need solid infrastructure, standout attractions and, of course, money to get people to stop by and stay a while.

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