Achieving Customer-Centered Growth Through Reciprocal Value Exchange
Most organizations meet only a portion of their customers’ needs and, as a result, receive only a fraction of their potential value. And while most companies, claim to be customer centric, our recent research shows that there is an inextricable link between the outcomes that customers value and the growth, that is customer retention and acquisition, that can be achieved by companies when they deliver on these outcomes.
In this webinar, Camille Nicita and David Robbins discuss reframing business outcomes through the lens of customer outcomes while operationalizing customer centricity. And gain a sneak peek into the data science that has underscores this research.