Blog Posts

Ensuring your organization has reached the right stage in its journey to introduce a research community is key to achieving true ROI. If you’re considering a community for your team, use these three dimensions to determine if the time is right.

With such a wide array of research community platforms out there, choosing the best one for your brand can seem daunting. Read our five key considerations that will set you up to make the most promising platform investment.

When considering how to engage customers to better understand your target segments, deciding between a research community or panel is critical. But what are the differences between a panel and a community, and what should you expect with each?

On the surface, developing segments can seem straight forward. But, depending on the planning strategy, organizations can be left scratching their heads when it’s time to implement. Consider our four planning points before you start your next segmentation project.

If you’re considering a research community or seeking to optimize or evolve an existing one, selecting a partner with the right research skills for your organization’s needs is fundamental. But where do you begin?

While there is no “one-size-fits-all” guide to determining the budget for your research community, understanding the components that contribute to the overall investment can enable you to make the most informed decision and fulfill on your business needs.

Finding the right insights partner is fundamental to building a mutually beneficial relationship with your customers. But, with so many platform choices, how do you determine the right research community partner for you?

As such a vital asset in your customer-centric strategy, research communities deserve continual attention and care. And if you're experiencing a slump in your community, it might be time for a “freshen up.”

With technological advancements and the need to innovate and progress while providing safety, we’re heading toward living a touchless life. One thing is for sure – we must be in tune with customers to ensure their experiences are as emotionally in touch as they are functionally touchless.

A well-thought-out approach to information hygiene today can play an important role in shaping perceptions and establishing loyalty that lasts beyond our current crisis.

John Joba, Analytics Translator

Ivan Bojanic, Senior Integration Architect & Nancy Walter, Integration Architect

Claire Gilbert, Senior Statistical Analyst

Beth Pidcock, Creative Strategist & Hallie Dunklin, Creative Strategist

Agnieszka (Angel) Muxlow, Community Strategist

Crystle Uyeda, Director, Business Development

Elizabeth VanStee, Communication Designer

Sarah Tarraf, Director, Analytics