- Panels vs. Research Communities: A Practical Comparison
When considering how to engage customers to better understand your target segments, deciding between a research community or panel is critical. But what are the differences between a panel and a community, and what should you expect with each?
- How to Design Your Next Segmentation
On the surface, developing segments can seem straight forward. But, depending on the planning strategy, organizations can be left scratching their heads when it’s time to implement. Consider our four planning points before you start your next segmentation project.
- Choosing the Right Research Partner for Your Research Community
If you’re considering a research community or seeking to optimize or evolve an existing one, selecting a partner with the right research skills for your organization’s needs is fundamental. But where do you begin?
- What Drives the Cost of a Research Community?
While there is no “one-size-fits-all” guide to determining the budget for your research community, understanding the components that contribute to the overall investment can enable you to make the most informed decision and fulfill on your business needs.
- When Considering Research Community Partners, Take These Four Factors into Account
Finding the right insights partner is fundamental to building a mutually beneficial relationship with your customers. But, with so many platform choices, how do you determine the right research community partner for you?
- Reinvigorating a Research Community is Nearly as Important as Launching One
As such a vital asset in your customer-centric strategy, research communities deserve continual attention and care. And if you're experiencing a slump in your community, it might be time for a “freshen up.”
- Finding Just the Right Touch in a Touchless World
With technological advancements and the need to innovate and progress while providing safety, we’re heading toward living a touchless life. One thing is for sure – we must be in tune with customers to ensure their experiences are as emotionally in touch as they are functionally touchless.
- Information Hygiene: How Not to Contribute to a Culture of Clutter
A well-thought-out approach to information hygiene today can play an important role in shaping perceptions and establishing loyalty that lasts beyond our current crisis.
- Good, Better & Best: Three Ways to Calculate the ROI of Customer Experience (CX) Initiatives
John Joba, Analytics Translator
- Welcome to the Age of Essential Sustainability: Where Less is More
Ivan Bojanic, Senior Integration Architect & Nancy Walter, Integration Architect
- The Four V’s of Big Data: Which Wins in the Sea of Information?
Claire Gilbert, Senior Statistical Analyst
- Analog Lessons in Art & Information: How Organizational Data Can Begin With a Sketch
Beth Pidcock, Creative Strategist & Hallie Dunklin, Creative Strategist
- The “Continental Divide”: Why Organizations Must Focus on What Unites Us Rather Than What Divides
Agnieszka (Angel) Muxlow, Community Strategist
- Through the Looking Glass of Consumer Journey: A Marketer’s Dream or Strategist’s Gold Mine?
Crystle Uyeda, Director, Business Development
- Transforming Static Data into Living Wisdom: How Corporations Can Learn from our Earliest Scientists
Elizabeth VanStee, Communication Designer
- Data Scientists – Converting Big Business to Open Source
Sarah Tarraf, Director, Analytics
- Breaking the Ask/Answer Cycle: Part I – Moving Beyond the RFP
Katherine Ephlin, Chief Operating Officer
- The Improbable Rebirth of Vinyl…What Product Innovators & Marketers Can Learn From It
Ivan Bojanic, Senior Integration Architect
Blog Posts
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