The Necessary Skills of Today’s Researchers

The drive to learn more and focus on the consumer required a new set of skills previously not needed in the past. VP, Global, Michael Alioto speaks about the necessary skills of a top researcher at the ESOMAR Congress in 2016.

The market research landscape is constantly evolving. We should always be actively expanding our expertise in the industry. What is the difference between a generalist and specialist? What is the needed today? Listen to Michael’s interview at the 2016 ESOMAR Congress below to find out.