The Complete Consumer Journey: Leveraging Ethical Behavioral Data
With the dramatic shifts we’ve seen in consumer purchasing behavior and loyalty, brands have had to forgo what they’ve historically known about the customer journey. In ongoing work, Lisa Speck, Sr. Analytics Translator and DISQO’s VP of Consumer Insights, Carl Van Ostrand explored how organizations can marry their internal digital metrics with large-scale behavioral data and primary survey data to uncover new, and sometimes surprising, insights.
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