Shifting Consumer Expectations Spur Retail Growth

Michigan-Based Marketing Research Company Expands Retail Team with Katherine Ephlin

Auburn Hills, MI – September 18, 2006 – Service has re-emerged as a leading consumer demand and loyalty driver according to How America Shops®, a 2006 study conducted out of New York, and Gongos Research can attest to its validity. The Michigan-based custom marketing research firm is experiencing over 50% growth this year in its Retail/Services division, with Minneapolis-based Best Buy leading the way.

In working with its largest client, Gongos Research has an ongoing committment to the success of Best Buy. Gongos’ expertise in Web-based survey applications and online Web communities is helping bring Best Buy closer to their customers by gaining a deeper understanding of their key customer segments.

To support the recent growth, Gongos Research has hired Katherine Ephlin as Senior Project Director. Formerly a Senior Brand Analyst and Manager of Strategic Marketing for GM, Ephlin will manage and provide strategic direction for a newly created Web community developed for Best Buy. Ephlin brings over a decade of experience in both quantitative and qualitative research.

“As we evolve traditional methodologies toward new Web-based offerings, Katherine’s strategic thinking is paramount,” says Camille Nicita, principal and head of the Retail/Services division of Gongos Research. “Her strong background in product development, segmentation, reporting, and analysis will complement our team.”