Join the Debate
Ray Poynter posted a response to our recent release regarding the results of a new study on the validity of smartphone research. Our own Michael Alioto responded to Ray’s post.
I think this is an extremely important conversation for us as researchers to be having at this time. Mobile research is an important emerging way of engaging with consumers, and rigorously establishing both its validity and how to best utilize it is something both myself and my colleagues here at Gongos are working on very aggressively.
What are your thoughts? Tell us what you think.