Joe Cardador Appointed Vice President, Decision Sciences

Gongos, Inc. Broadens Decision Sciences Practice Area

AUBURN HILLS, MI – November 13, 2014 – Joe Cardador has been named Vice President, Decision Sciences, as announced today by Gongos, Inc. Chief Operating Officer Katherine Ephlin. As a seasoned and proven team builder, Cardador will identify collaborative synergies across marketing scientists and data scientists within the company’s two business units, Gongos Research and O2 Integrated; as well as the company’s programmers. Cardador will also guide the methodological integrity of the practice area to provide insight—and foresight—for client organizations.

Cardador’s team spans initiatives ranging from multimedia survey design and data simulators, to agent-based modeling and predictive analytics. He will report into Ephlin while managing his time between his Kansas City, MO home office and Gongos, Inc.’s Michigan headquarters.

“Joe brings a strong appreciation for math, programming and design-coding – and has a unique vision for letting his team operate with an entrepreneurial mindset,” says Ephlin. “He believes in multi-disciplinarians iterating together to ultimately make information more accessible and purposeful for our clients.”

“Not only am I excited to be with a company that has strong roots in the traditional marketing sciences,” adds Cardador, “but the team is virtually fearless in the way it leverages technology and machine learning to design better ways to capture, cut, explore and inform better decisions.”

Cardador was most recently Chief Research Officer for Service Management Group where he began as a Research Director. He joins Gongos with nearly 20 years of leadership experience in managing and developing people of diverse skillsets. Cardador holds a Ph.D. in Industrial/Organizational Psychology and MBA in Business Administration from Colorado State University, and BA in psychology from the University of California—Santa Cruz.

Gongos’ approach to decision intelligence supports Global 1000 companies. Fusing technology with custom research and insights curation, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Serving the consumer products, retail, financial services, automotive and technology spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence.

Gongos Research, the company’s primary research division, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. O2 Integrated, its data sciences consultancy, supports marketing and operations decision-makers by integrating enterprise and research data to shepherd larger-scale endeavors. Its newly launched business unit, Arti¦fact, contextualizes, inspires and socializes information inside organizations.

Gongos works with companies such as Hallmark Cards, Mars-Wrigley, Visa, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Gold Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit or