Gongos Wins “DIVA” at North American Insights & Innovation Exchange
Director of Arti|fact, Brett Bridges, Accepts Award as Ambassador for Data Visualization
AUBURN HILLS, MI – June 17, 2015 – Gongos, Inc. received the Data Insight Visualization Award (DIVA) at the 3rd annual Insight Innovation eXchange (IIeX) North America. This award acknowledges and celebrates the most innovative and effective data visualization techniques within the insights industry. In addition to accepting the award on Gongos’ behalf, Brett Bridges, Director of the company’s insight curation practice, Arti¦fact, joined an expert panel to discuss the importance—and evolution—of data visualization and storytelling.
Gongos was among three finalists judged on balancing information design and delivery with originality and creativity. Its submitted interactive portal “Millennial Observer” utilized multiple communication mediums to present actionable insights and sensory experiences for audiences. High-definition footage, narrated voiceovers, and iconic graphics contributed to a well-balanced use of mediums while retaining the integrity of primary and secondary research findings.
“The work Gongos submitted was both playful and inventive without sacrificing the rigor of the insights,” said Lenny Murphy of GreenBook. “The judges found the interactive content to be brimming with snack-able pieces of information that really captured the soul of millennials. In short, it rocked!”
The “Millennial Observer” project was conceived, designed, and executed by a multidisciplinary team, including:
Brett Bridges, Curator | Consultant
Sam Herzing, Producer
Dan Koenig, Developer
Nick Wright, Data Analyst
Beth Pidcock, Designer
Tim Riley, Videographer
Meghan Brennan, Coordinator
“Millennial Observer” was among 19 entries at the 2nd annual North American DIVAs presented by GreenBook and Infotools. To experience the interactive story, please visit here.
Founded on the philosophy of insight curation, Arti¦fact was launched in September 2014. Its mission is to move organizations beyond single-objective, point-in-time deliverables through infographical journeys, video documentaries, insights portals, dynamic reports, experiential galleries, and other integration and socialization initiatives.
Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to build competency in making great consumer-minded decisions. Gongos brings a consultative mindset in developing synergies among its clients’ analytics, insights and knowledge management groups.
O2 Integrated, its data sciences group, extracts value from enterprise data with a relentless focus on solving the business challenge. Gongos Research, the company’s primary research division, acquires proprietary knowledge to deepen strategic insights. Arti¦fact, its insight curation practice, transforms the way organizations preserve and socialize consumer wisdom.
Gongos works with companies such as Mars-Wrigley, Johnson & Johnson, Chase, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Gold Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com or facebook.com.
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Brett Bridges (center) with Patricio Pagani (right) and
Ron Stroeven (left) of Infotools at the 2015 DIVAs ceremony