Gongos Research Unveils Financial & Diversified Team
New Team of Researchers to Focus on Financial and Services-Related Research
AUBURN HILLS, MI – April 29, 2010 – Gongos Research has added a fourth team to its Research Group – the Financial & Diversified team, as announced today by CEO, John Gongos. The new team will be led by research practitioner and strategist Katherine Ephlin, who has been integral in accelerating the company’s growth within the financial services industry.
The team of eight researchers will concentrate on qualitative and quantitative research initiatives for several companies in the banking and financial services industries, including U.S. Bank and Visa.
“Advances in technology and changes in lifestyle patterns have created a new landscape for us,” says Victoria Vogt, Vice President, Market Research and Competitive Intelligence at U.S. Bank Retail Payment Solutions. “Our customers are more tuned in than ever, and we want to make sure we understand what they are thinking.”
She adds, “Gongos is an invaluable research partner to us as we ‘get inside’ consumers’ heads.”
“In today’s economy, consumers are increasingly taking a critical look at how they manage their finances and lives,” said Ephlin. “Companies that truly understand their consumers’ motivations and choices will be able to make smarter decisions.”
In addition to five researchers who join Ephlin on this new team, Gongos Research has added two new hires – Alfred Ishak as Project Director and Marisa Paruch as Senior Project Coordinator. Ishak comes from Foresee Results, and Paruch from Digitas, where each gained at least two years of experience in the financial sector.
The company’s Analytics team has also been integral to the successful delivery of research findings in the financial sector. Deliverables require sophisticated analytical tools, such as simulators and interfaces, to help the team filter, interpret and present complex data.
Complementing the Financial & Diversified team are three others within the Research Group: Consumer Products, Retail & Services and Transportation & Technology.