Gongos Research Creates Global Methodology Role
Michael Alioto Appointed to Vice President, Global Methodologies, Lynn Siluk Promoted to Vice President, Marketing Sciences
“The majority of our clients’ brands have a global presence,” states Gongos, “and although we’ve engaged thousands of consumers in online research communities in markets including the UK, Germany, and Australia, Michael will lead our efforts to further incorporate consumer knowledge beyond the U.S. and in growing multicultural segments of the population here.”
Alioto has extensive experience in conducting market research in countries throughout Europe, Asia, and Latin America, and has tremendous passion for translating cultural nuances to clients. In his new role, he will continue to serve as senior consultant to Chrysler-Fiat, as well as evaluate trends and emerging methods, including mobile platforms to engage consumer segments unlikely to complete online research. Alioto joined Gongos Research in 2009 from Market Probe, Inc., a global company based in Milwaukee.