Gongos Research Creates Global Methodology Role

Michael Alioto Appointed to Vice President, Global Methodologies
Lynn Siluk Promoted to Vice President, Marketing Sciences

AUBURN HILLS, MI – July 28, 2011 – Complementing the global and multicultural mindset of its growing client base, Gongos Research appoints Michael Francesco Alioto, Ph.D. to the newly created role of Vice President, Global Methodologies, as announced today by President & CEO John Gongos. Along with this move, Gongos promotes Research Director Lynn Siluk to the role of Vice President, Marketing Sciences, formerly held by Alioto.

Michael Alioto“The majority of our clients’ brands have a global presence,” states Gongos, “and although we’ve engaged thousands of consumers in online research communities in markets including the UK, Germany, and Australia, Michael will lead our efforts to further incorporate consumer knowledge beyond the U.S. and in growing multicultural segments of the population here.”

Alioto has extensive experience in conducting market research in countries throughout Europe, Asia, and Latin America, and has tremendous passion for translating cultural nuances to clients. In his new role, he will continue to serve as senior consultant to Chrysler-Fiat, as well as evaluate trends and emerging methods, including mobile platforms to engage consumer segments unlikely to complete online research. Alioto joined Gongos Research in 2009 from Market Probe, Inc., a global company based in Milwaukee.

As Vice President, Marketing Sciences, Siluk will lead the Marketing Sciences team, continuing to advance the company’s quantitative capabilities, statistical analysis, study design and reporting. She will also continue to consult on projects, offering client teams different ways to approach complex methodologies and evaluate data. Siluk joined Gongos Research in 2006 as Research Director, Analytics, earning respect among her peers for her objectivity and steadiness as both practitioner and consultant. Prior to that she spent 17 years with Ford Motor Company.