Gongos, Inc. Appoints Greg Heist Chief Innovation Officer
Thought Leader and Innovator to Guide Decision Intelligence Company
AUBURN HILLS, MI – December 2, 2014 – Greg Heist has been named Chief Innovation Officer (CInO) of Gongos, Inc. as announced today by president & CEO Camille Nicita. As CInO, Heist will accelerate the future of the company’s growth and performance through the innovation of its business model, strategic partnerships, and platform and product development. Heist and a cross-disciplinary team will leverage technological and societal trends to shape and evangelize the future of Gongos and the industry it serves.
“Greg’s foresight and strategic thinking have played a significant role in advancing our current enterprise model,” states Nicita. “His innovative compass will be essential as we expand our client organizations’ capacity to gain and apply consumer-minded wisdom in decision making.”
“Disruptive forces require disruptive strategies to rethink our value proposition as an industry,” adds Heist. “Society and technology aren’t standing still, and as an enterprise, we choose to embrace this flux as a tailwind rather than a headwind.”
Heist was most recently Vice President, Strategy & Innovation for Gongos, for which he was responsible for driving the innovation strategy. He leads the company’s Innovation Think Tank and continues to envision what’s next in future trends and product development. He holds a M.A. in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology, and a B.S. in Industrial Administration, Marketing and Finance Concentrations from Kettering University.
Gongos’ approach to decision intelligence supports Global 1000 companies. Fusing technology with custom research and insights curation, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Serving the consumer products, retail, financial services, automotive and technology spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence.
Gongos Research, the company’s primary research division, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. O2 Integrated, its data sciences consultancy, supports marketing and operations decision-makers by integrating enterprise and research data to shepherd larger-scale endeavors. Its newly launched business unit, Arti¦fact, contextualizes, inspires and socializes information inside organizations.
Gongos works with companies such as Hallmark Cards, Mars-Wrigley, Visa, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Gold Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com or facebook.com.
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Chief Innovation Officer