Diversifying Clients Lifts Research Company: Auburn Hills’ Gongos uses automotive roots, Web technology to build customers, staff, profits.

Amid-Michigan’s turbulent economy, Auburn Hills-based Gongos Research is surging ahead with a new, 30,000-square-foot building and added staff because it learned how to use its best research tools and most passionate staff to grow business beyond its automotive roots.

Current customers include Best Buy, Nestle Purina, Hallmark, Masterfoods USA and Dominos, along with General Motors Corp. and Johnson Controls Inc., helping the firm to project better than $10 million revenue for 2006, up from $8.4 million in 2005. New accounts include Lowe’s, Borders, the Hershey Co. and U.S. Bank.

View Full Article