Consumers Expect More From Brands to Earn Loyalty

New studies reveal how solidly personalization in marketing drives brand loyalty, but consumers feel brands fail to do enough to recognize them as individuals. In TechNewsWorld, Gongos provides insights into how consumers, now more than ever, are seeing themselves as stakeholders in the businesses where they are valued as customers.

Click below to read the article.


Insights are also referenced in ECT News and CRM Buyer.