Amy Perifanos Appointed Vice President, Arti¦fact
Gongos’ Insight Curation & Design Practice Expands Beyond Ad Hoc Projects to Retained Engagements
AUBURN HILLS, MI – September 15, 2016 – Amy Perifanos has been named Vice President of Gongos’ insight curation practice, Arti¦fact, as announced today by president & CEO Camille Nicita. In this new leadership role, Perifanos will fuel the growth of Gongos’ ongoing engagement programs to fulfill on clients’ integration, visualization, storytelling and socialization needs; and provide a hands-on consultative approach with clients working with the company’s primary research and data science teams. She will continue to lead a multi-disciplinary team of curators, communication designers and multimedia developers that fuse strategic business-minded thinking and creative execution.
“Those in positions of influence in the B-to-C space are faced with the challenge of communicating consumer-based information upward and outward to fuel decision making,” said Nicita. “These ongoing engagements afford our clients the benefits of bandwidth extension, creative context, and improved communication among cross-functional organizational teams.”
Founded on the philosophy of insight curation in 2014, Arti¦fact preserves and socializes consumer wisdom through approaches such as infographical journeys, video documentaries, humanization portals and insight integration, making it consumable, immersive and memorable. It continues to expand its offerings with ad hoc projects and retained engagements, ultimately driving greater return on enterprise information and customer-centric business growth.
In addition to her appointment, Perifanos has been invited to co-present the Data Curation & Insight Socialization Workshop at the American Marketing Association’s annual conference on October 5th in Orlando. This two-hour session and training will illustrate how to leverage the principles of data curation to drive better lifetime value and actionability of consumer insights; and arm attendees with the mindsets, skillsets and tools to socialize them across organizations.
Perifanos was most recently Senior Director, Arti|fact at Gongos. Having presented and co-authored on her philosophy of insight curation since early 2013, she has spoken at industry conferences including IIR’s TMRE, Shopper Insights in Action and FOCI, and presents regularly to client organizations at events including customer summits, retreats and intensive workshops. With an initial focus in the shopper insights space, Perifanos’ big-picture thinking has catalyzed client relationships within Fortune 100 organizations. Beginning her career at Gongos as a Research Manager in 2007, Perifanos’ appreciation for impactful communication, visual design and insight integration led to her current role.
Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to help build the capability and competency in making great consumer-minded decisions. Gongos brings a consultative approach in developing growth strategies propelled by its clients’ insights, analytics, strategy and innovation groups.
Gongos works with companies such as Mars, Kraft Heinz, Nestlé Purina, Johnson & Johnson, UnitedHealthcare, GM and FCA. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the AMA Gold Top 50 U.S. market research organizations. For further insight into the Gongos culture, visit gongos.com.
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Vice President, Arti|fact