Greg HeistJoin Greg Heist, Vice President, Research Innovation & Technology, Gongos Research and Joyce Salisbury, Senior Manager, Global Market Research – New Methods, General Motors as they present “The App is Where It’s At: The Power of Untethering Online Communities” at The Technology Driven Market Research Event in Chicago.

Technology has given rise to two disruptive innovations that are too powerful to ignore. Combining research communities with smartphone technology enables communities to become vivid reflections of consumers’ lives, and creates a gateway to connect with a new generation of consumers. Gongos Research and General Motors will demonstrate how app-based technology untethers consumers from their computers and immerses them more deeply into the research process.