Camille Nicita, Principal & COO, Gongos Research presents “Breaking the Survey Paradigm through Mobile Research” with Chris Elsbury, Director, Knowledge & Insights, Coca-Cola North America at The Market Research Event 2012 in Boca Raton, Fl.
You asked for it, so we deliver! Think about mobile & technology in a different perspective, as we present:
Does the success of mobile-enabled surveys rely on the ability to fuse data from snack-size questionnaires? Gongos Research conducts its 2nd independent study on mobile research – this time looking at the feasibility of modular mobile surveys. Partnering with a Coca-Cola North America, aggregated data from a mobile AA&U study using similar sample is compared with results from the same study conducted through a traditional online survey.
- Discover if modular mobile surveys can hold water to standard online surveys
- Distinguish reluctance from reality in mobile research
- Understand the role mobile plays in the purification of insights