Greg HeistGreg Heist, Vice President, Research Innovation, Gongos Research presents “Smart Surveys in the Real World: The Proven Power of Smartphone Research” with Julie Beth McFall Vipperman, Senior Director, Consumer & Brand Research, Best Buy at The Market Research Event 2011 in Orlando, Fl.

Establishing credibility of smartphone-based surveys as a method for gaining insights requires validating them against the current online survey benchmark. Rigorous testing of multiple approaches to smartphone surveys will be presented along with the results and situations in which smartphone-based surveys can actually be superior. Whether a mobile-only, multi-modal or community-based approach, smart surveys will shatter the conventional mindset, requiring radically different thinking from researchers.

Learn to identify situations where the smartphone platform best meets client needs and Discover best practices for designing smartphone surveys for quantitative research.