Greg Heist, Vice President, Research Innovation & Technology, Gongos Research and Katherine Ephlin, Director, Financial & Diversified, Gongos Research present “Is the Future of Research in the Palm of Your Hands?” at The Market Research Event 2010 in San Diego.
Whether for research or marketing, online communities are here to stay. The rapid adoption of smartphone technology is the next evolution of the community experience. Beyond dialogues, flash polls and surveys, mobile experiences will deepen how companies engage with consumers, bringing more vividness to real-time consumer “conversations.”
But do corporations see mobile communities as a new avenue to consumer and shopper insights? Along with one Fortune 500 company, Gongos Research will illustrate why:
- Spontaneity will add a new level of how we capture real-time insights
- Options for engagement will add to increased response rates
- Consumers will be more proactive in bringing ideas to the table