Greg Heist, Research Director & Product Innovation Leader, Gongos Research presents “Collaborate & Innovate: Building True Research Partners” at The Market Research Event 2008 in Las Vegas. “Innovate or Die” is more than just a catch phrase. Regardless of what your product is, as market researchers, leveraging technology to engage consumers in ways never thought possible is critical. This interactive session will demonstrate how collaboration with a research partner resulted in customized virtual shopping environments for Hallmark Cards and next-generation online communities for GM.
- How challenges became the impetus for Hallmark and GM to develop new research platforms
- How and why they chose to collaborate with their research partne
- How to overcome hurdles for successful collaborative innovation
- How the results are driving change within their organizations