Greg HeistGreg Heist, Research Director, Gongos Research presents“Consumer IQ: The Future of Bottom-Up Learning” with Joyce Salisbury, Manager, Interactive Research, General Motors at The Market Research Event 2007 in Los Angeles.

For decades, product developers and innovators, as well as brand strategists, operated with nearly six degrees of separation from their customers. Today, using the Internet, and a technique and language that encourage savvy consumers to provide ongoing insights, a new type of longitudinal research has emerged.