Greg Heist, Research Director, Gongos Research presents“Consumer IQ: The Future of Bottom-Up Learning” with Joyce Salisbury, Manager, Interactive Research, General Motors at The Market Research Event 2007 in Los Angeles.
For decades, product developers and innovators, as well as brand strategists, operated with nearly six degrees of separation from their customers. Today, using the Internet, and a technique and language that encourage savvy consumers to provide ongoing insights, a new type of longitudinal research has emerged.
- How the landscape of customer interaction is changing
- Discover new ways to learning from consumers
- This shift represents a significant opportunity for organizations to become—from top to bottom—closer to their customers than ever considered possible
- Sneak-peek of real-time online environments and how insights translate into smart decisions