Cheryl Halverson, Vice President, Retail & Services, Gongos Research and Christi Walters, Principal, Consumer Products, Gongos Research deliver “Shopper Communities: How Manufacturers & Channel Partners Optimize Sales through Ongoing Consumer Conversations” at the 12th annual Shopper Insights in Action conference in Chicago.

Cheryl Halverson

Online research communities provide manufacturers and retailers with an ongoing stream of information and insights. Hear how corporations learn from consumers in-and out of-the community environment; and envision how mobile-enabled communities can enhance insights, and channel partner relationships. Learn best practices for engaging members in activities: path-to-purchase longitudinal exploration, consumption trends, marketing program evaluations, co-creation and ideation.