Greg Heist, Vice President, Research Innovation of Gongos Research presents “From Complexity to Clarity: The Future of Insight Curation” at the 2013 MRA Insights & Strategy conference in Orlando, Fl.
In an era of content abundance, researchers are clamoring to find meaning in it. But meaning doesn’t come from merely aggregating and filtering data. It emerges from meta-analysis aimed at delivering context, clarity and a strategic point of view.
In this session, you’ll be inspired to move from:
- Delivering findings to provoking lasting conversations
- Clinging to point-in-time thinking to building an insight-based ecosystem
- Providing results to building organizational wisdom
Hundreds of marketing research’s brightest industry leaders will come together to gain a competitive edge and sharpen their MR game.