Join Greg Heist, Vice President of Research Innovation & Technology, Gongos Research and Joyce Salisbury, Manager Global Research, General Motors as they present “The App is Where It’s At: The Power of Untethering Online Communities” at Mobile University 2011 in Chicago.
Armed with findings from a new study that validates the use of smartphone-enabled surveys in marketing research, Gongos Research and General Motors will demonstrate how mobile surveys and app-based technology immerse consumers more deeply into the research process than ever.
- Learn key implications of smartphone-based vs. online survey data done in partnership with Best Buy
- Understand the value of a mobile-online hybrid approach to marketing research
- Hear why smartphone apps create a seamless online-mobile experience, allowing research to keep pace with advancing “lifestyle” technology