Bob Yazbeck, Vice President, Digital Methods, Gongos Research presents “Breaking Old Paradigms: The New Trilogy of Mobile Research” at the 2012 Market Research in the Mobile World conference in Cincinnati.
Smartphones are inherently dynamic—the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds.
See how three companies used multi-modal research approaches, learn what worked and what didn’t, and understand how research “snacking” may have a place in our future.