Bob Yazbeck, Vice President, Digital Methods, Gongos Research presents “It’s Not Mobile Research: It’s Research in a Mobile World” at the first annual Insight Innovation eXchange in Philadelphia.
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
- Review the top ten areas of convergence between mobile and market research
- Learn how an iterative approach is critical to moving from inertia to impact
- See examples of mobile research in motion