Central Michigan University

Greg Heist and Nick Wright will present IQ + EQ: Converging “Big Data” and Primary Research in the Era of Decision Intelligence, informing listeners that it’s rare to see an analytical model informing research or ad hoc research driving a predictive framework. Yet, as data becomes more varied and voluminous inside organizations, so does the pressure to leverage it; to drive business outcomes, and build organizational IQ. Likewise, approaches, that uncover why consumers behave as they do, continue to inform bottom-line strategies. Without this empathic knowledge, organizations fail to build their EQ.

» How organizations are championing a new paradigm
» Finding ways to link primary insights with “hard” data streams to inform smarter decision making
» More holistic “outside in” way of thinking represents the new norm in building reciprocal relationships between companies and consumers.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.


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