Mayakoba, Cancun, Mexico

Knowing and acting on customer needs is perhaps the most important competitive advantage an organization can build.  And while most organizations claim to be customer-centric, few have the checks and balances in place to ensure customer centricity is operationalized as a strategy for growth.

Camille Nicita, Sarah Tarraf and Susan Scarlet will produce and deliver “Operationalizing Consumer-Centricity as a Strategy for Growth: A Workshop.”  Leveraging Gongos’ DICE Assessment Tool, executives at this forum will assess their organizations on 13 key statements related to the decision making on behalf of the customer, and how their growth strategies are grounded in customer attraction, retention and lifetime value.  For further information on the CMO Insight Summit and/or to attend, visit

For more information on our DICE Assessment and/or our Decision Intelligence framework, email



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