Amy Perifanos, Vice President, Arti|fact will co-present with Richard Scionti, Partner, Technology & Analytics Practice Lead, Cambiar, LLC at the AMA 2016 Annual Conference: Answers in Action. In the 2-hour workshop Publish or Perish: Driving Relevance, Reach and Resonance of Insight Through Curation, Perifanos and Scionti will present the principles of data curation to organize, annotate and stage data; mindset shifts, skillsets and tools for socializing insights; and a framework to begin to activate within organizations.
In market research, especially custom research, we often obsess about the now of each project. However, for marketers that project is one piece in a potential mosaic of consumer and market understanding. How can you use concepts of data curation and technology to drive better lifetime value of data and actionability of insights?
Attendees will be among top B2B and B2C marketers from GE, Google, Unilever, Odyssey, LinkedIn, Elevator Agency, Hyatt Hotels Corporation, Verizon, Gogo, Jim Beam, Coca-Cola Freestyle, Mensch on a Bench, Hu Products, Tate & Lyle, CDW, TopGolf, Hershey, SAP, Shinola, NBC Universal, WhiteWave Foods and FedEx. Register now at AMA.org/annual.
Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.