Joe Cardador, Vice President, Decision Sciences delivers“Digging Deeper: Exploring Consumers’ Subconscious Perceptions in Survey Research” at the American Association for Public Opinion Research (AAPOR) 70th Annual Conference.

With a focus on Gongos’ Implicit Association Test (IAT) methodology usages, Joe’s paper also focuses on how consumers’ explicit and implicit attitudes differ, and how tapping into consumers’ implicit attitudes about brands can optimize marketing and communication efforts.

The annual AAPOR conference highlights emerging issues and best practices in survey sampling and questionnaire design.