Sarah Tarraf, Manager, Data Sciences, delivers “From Theory to Practice: Lessons Learned Using an Agent Based Modeling Approach to Predict Market Share” at AMA’s 2015 Advanced Research Techniques (ART) Forum.


The presentation focuses on the practical issues involved in implementing an agent based modelling approach to predicting market share, as well as highlighting the value in creating and socializing simulators based on the model that allow decision makers to experiment with different market scenarios.

The annual ART Forum explores the latest developments in marketing analytics and develops a network of colleagues who are serious about solving problems and advancing the field of marketing.

Please inquire to Marketing | Media | Speaking Requests on our Connect page for further details on this presentation.