Sarah Tarraf, Manager, Data Sciences presents “Fuse or Lose: Assembling Modular Surveys to Create Complete Data Sets” at the 2015 A.C. Nielsen Center Summit.
Survey objectives are increasingly complex, while consumer attention spans are waning. In this session, Tarraf explores ways to address this reality by walking through her research around ‘snack-sized’ surveys, and explains how overarching insights gleaned across modular surveys. Join her, as she shares the Gongos perspective on industry trends in this exciting new analytic space.
The 2015 Alumni & Friends Summit will focus on showcasing emerging research methodologies and changing technologies in order to stay at the forefront of marketing research. Speakers and workshops will address a wide variety of topics including big data mining, neuroscience, mobile technologies and much more.