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Who says being disruptive is a bad thing? Today’s online research communities are moving beyond insight generations and closer to a “hub of learning” within organizations. Watch as Heather Lanzi of General Motors, and Mike Sauerman and Bob Yazbeck of Gongos, Inc. convey how a critical mindset shift can lead to a new kind of reciprocal relationship with consumers.

We understand that clients need to feel confident in the decisions they make; and that this reassurance stems from the impact organizations create. Internal customers aren’t the only ones affected by decision-making – external consumers fuel the bottom line.

Please inquire to Gongos Research | New Business on our Connect page for further details on i°Communities®.

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By the numbers, Millennials are quickly becoming the generation with the greatest combined purchasing power. So what are they doing with that money?

 

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