Who says being disruptive is a bad thing? Today’s online research communities are moving beyond insight generations and closer to a “hub of learning” within organizations. Watch as Heather Lanzi of General Motors, and Mike Sauerman and Bob Yazbeck of Gongos, Inc. convey how a critical mindset shift can lead to a new kind of reciprocal relationship with consumers.

We understand that clients need to feel confident in the decisions they make; and that this reassurance stems from the impact organizations create. Internal customers aren’t the only ones affected by decision-making – external consumers fuel the bottom line.

Please inquire to Gongos Research | New Business on our Connect page for further details on i°Communities®.


Greg Heist, Vice President of Strategy & Innovation at Gongos and emcee of this year’s IIeX Innovation Competition is in studio with Ben Smithee, CEO of Spych Market Analytics. The pair met up at the IIeX conference in Atlanta to discuss the future of innovation, how it plays out in our industry, and what that means for new talent.

Click here to see the full interview.1



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