Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

share

Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

It’s clear that we are bullish on Insight Curation ushering in a new way of thinking about how organizations socialize and preserve consumer-driven wisdom.

share

Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

share

Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

“History is a relentless master. It has no present; only the past rushing into the future.

share

Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

 “The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large.

share

Amy and I have recently introduced the idea of insight curation to the industry—she at IIR’s “Future of Consumer Intelligence” in May and I at MRA’s “Insights & Strategies Conference” in June. The idea had been brewing for a year, and we chose these engagements to unveil the theory underpinning this future practice. While it’s no surprise we’re personally jazzed about the notion of curation, the reaction from both clients and agencies signals that we’re onto something big – something that will bring clarity to the complex matrix of knowledge that organizations grapple with day to day.

http://gongos.com/wp-content/uploads/SurveyMagazine_July2013_GoInnovate1.pdf
share

Business Insider kicked off 2013 with a piece entitled “13 Things That Went Obsolete in 2012.”  Among them were some notable standbys of days gone by, including hard drives, buying individual songs or albums, standalone GPS units, non-smartphone cameras and even the venerable alarm clock.  All of these examples represent the rapidly escalating phenomenon of creative destruction.

share

When I first discovered Vine, I was curiously drawn to it.  If you haven’t heard, Vine is a video-sharing app launched in January that allows users to upload 6-second videos.  But what’s extra special is that it lets you edit clips in realtime with a mere thumb tap.  The concept is simple; even though the quality of Vines ranges from brilliant to banal, I think its parent company Twitter has stumbled on to something groundbreaking.

share

by Greg Heist and Jason Raguso

Blogger’s note: This post was coauthored with my colleague Jason Raguso, who leads O Integrated, Gongos’ newly formed data integration unit. 

“Nothing is more expensive than a missed opportunity.”
—H. Jackson Brown

As a whole, the challenges facing the marketing research industry are twofold.

share

Blogger’s note:  The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence.  The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common thread here is excellence of thinking and the potential to power breakthrough ideas.

share
Connect

From insightful research to decision intelligence, we stand at the ready. How can we help you?

What kind of pet is this? (hint: 3-letter word)

New Business
ConsumerView Suite
Sample | Panel Companies
Marketing | Media | Speaking Requests
Career Opportunities
Consumer Village Members
Survey | Study Participants
Subscribe | Articles & Blog Posts