By Ivan Bojanic, Senior Integration Architect, Arti|fact

Vinyl records, mechanical Swiss watches, board games, and Polaroid-style instant cameras are just a few examples of seemingly obsolete products that are booming despite the ubiquity of cheaper and more versatile digital alternatives. What explains this, and what can product innovators and marketers learn from it?

Innovation as redefinition

We like to assume that innovation evolves exclusively forward.

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by Greg Heist, Chief Innovation Officer

“The future belongs to those who see possibilities before they become obvious.”  — John Scully

Picture this: your organization owns a fully-functioning time machine. Armed with such a device, you unfailingly know what to offer consumers, and when to do so to maximize your competitive advantage.

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