By Susan Scarlet, Vice President, Strategic Branding

Once upon a time, an 80+-page research report was commonplace. Nearly every question market researchers asked of their consumer subjects landed either in a chart, an executive summary, or both.  Those deliverables, often found in PowerPoint, were eventually dispersed on a shared drive and archived into growing terabytes of proprietary knowledge.

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By Greg Heist, Vice President, Strategy & Innovation and Susan Scarlet, Senior Director, Strategic Branding

It’s easy for us to look at the world from consumers’ eyes, since, at our core, we are all consumers. Think about the first time you held an iPad, watched a favorite episode on Netflix, or talked to your friend using Skype.

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