How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

         

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By: Bob Yazbeck, Vice President, Digital Methods, Gongos Research

Born from a brand advocacy platform, online research communities were a welcomed disruption in our industry. By 2004, they established themselves at the intersection of practitioner, platform and consumer in providing dynamic means to hear consumers, observe behavior and collect data.

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At The Market Research Event in November, I addressed a crowd about how two disruptive innovations will effect the future of market research.

Join me for a clip of the first ten minutes, or for the full presentation visit http://tinyurl.com/35y225y

Greg Speaks at TMRE 2010.

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