How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.
By: Bob Yazbeck, Vice President, Digital Methods, Gongos Research
Born from a brand advocacy platform, online research communities were a welcomed disruption in our industry. By 2004, they established themselves at the intersection of practitioner, platform and consumer in providing dynamic means to hear consumers, observe behavior and collect data.
At The Market Research Event in November, I addressed a crowd about how two disruptive innovations will effect the future of market research.
Join me for a clip of the first ten minutes, or for the full presentation visit http://tinyurl.com/35y225y
Greg Speaks at TMRE 2010.
From insightful research to decision intelligence, we stand at the ready. How can we help you?