By Elizabeth VanStee, Communication Designer, Arti|fact

It’s no surprise that we’re living in the golden age of data. As a human race, we are more data hungry and data literate than ever before. And, nearly every sector across public interest and private business is experiencing a pronounced shift in the way we consume information and data.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

Vinyl records, mechanical Swiss watches, board games, and Polaroid-style instant cameras are just a few examples of seemingly obsolete products that are booming despite the ubiquity of cheaper and more versatile digital alternatives. What explains this, and what can product innovators and marketers learn from it?

Innovation as redefinition

We like to assume that innovation evolves exclusively forward.

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By Susan Scarlet, Vice President, Strategic Branding

Once upon a time, an 80+-page research report was commonplace. Nearly every question market researchers asked of their consumer subjects landed either in a chart, an executive summary, or both.  Those deliverables, often found in PowerPoint, were eventually dispersed on a shared drive and archived into growing terabytes of proprietary knowledge.

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By: Ivan Bojanic, Senior Integration Architect, Arti|fact

At its heart, consumer research aspires to tell us other people’s stories; to explain where they came from, why they do what they do, and to better predict what they might do in the future.

Of course, the challenge is one of scale. Spending one-on-one time with an individual allows us to appreciate their unique narrative.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

What’s the value of old information?

Most of us would say it depends. Sales, satisfaction and profiles are just a few of the countless metrics that companies track over time to gauge performance. In doing so, they can better develop strategies and predict outcomes.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

It’s clear that we are bullish on Insight Curation ushering in a new way of thinking about how organizations socialize and preserve consumer-driven wisdom.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

share

Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

“History is a relentless master. It has no present; only the past rushing into the future.

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Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

 “The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large.

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