by Greg Heist, Chief Innovation Officer

“The future belongs to those who see possibilities before they become obvious.”  — John Scully

Picture this: your organization owns a fully-functioning time machine. Armed with such a device, you unfailingly know what to offer consumers, and when to do so to maximize your competitive advantage.

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By Greg Heist, Vice President, Strategy & Innovation

The semi-annual release of the GRIT report is always a must-read item. This temperature check of the insights space illustrates a collective view of our unfolding future.

When reading GRIT, I tend to look for divergences and gaps. How has time shifted perceptions?  Where are the disconnects between client-side and agency-side researchers?  What do the results say about what we should pay attention to as we forge this brave new world?

After digesting this issue of GRIT, three things are on the forefront of my mind:

Mobile has both arrived and become a centerpiece of our industry’s future

Of all the things that mobile promises, the mobile survey is arguably the least compelling.

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